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HONG KONG, April 10, 2008 ¨C Celestial Pictures and now TV today announced the Hong Kong launch of the CELESTIAL MOVIES ASIA (CMA) and CELESTIAL CLASSIC MOVIES (CCM) channels. CMA screens Asian blockbusters, while CCM features Chinese classic movie masterpieces from the renowned Shaw Brothers film collection as well as other film libraries. These top-quality entertainment channels premiere on now TV on April 15 (next Tuesday).
CMA (channel 147) will deliver more than 100 movies from Japan, Korea, Hong Kong, Taiwan, mainland China, Thailand and Singapore every month. Some of the first to adorn now TV screens will be Cha Tae-hyun¡¯s ¡°Two Guys¡±, Erika Sawajiri¡¯s ¡°Closed Note¡±, Francis Ng¡¯s ¡°One Last Dance¡±, Kimura Takuya¡¯s ¡°Love and Honor¡±, Kwon Sang-woo¡¯s ¡°Running Wild¡± and Yuko Takeuchi¡¯s ¡°Spring Snow¡±. Other content includes sneak previews and exclusive behind-the-scenes treats.
CCM (channel 148) will broadcast some of the best Chinese cinematography ever produced, as well as the legendary Shaw Brothers film library. Broadcasting 24 hours a day, the channel presents definitive movie moments from master directors John Woo, Yuen Woo Ping, Chang Cheh, King Hu and Liu Chia-liang, as well as star actors Jet Li, Chow Yun-fat, Stephen Chow, Maggie Cheung, Andy Lau, Bridgette Lam, Gordon Liu and Ti Lung.
Terry Mak, Executive Vice President for Distribution and TV Networks of Celestial Pictures said: ¡°The launch of CCM and CMA is setting a new milestone in the promotion of Asian cinema in Hong Kong and we are proud to debut these two channels on now TV. It is our mission to engage viewers and showcase the diversity of Asian movies. We are proud to bring such a broad spectrum of classic Chinese movies to a new audience and offer a variety of Asian movies relevant to everyday lives.¡±
PCCW¡¯s Managing Director of Television & Content, Dominic Leung, said: ¡°We are delighted to add CMA and CCM channels to the now TV channel lineup. Movies and dramas form one of our central pillars of content, providing customers with countless new and classic local and Hollywood movies. This serves to underscore our pledge to continuously upgrade our service, with the emphasis on customer choice. I¡¯m confident that CMA and CCM will delight Hong Kong viewers.¡±
now TV customers can subscribe to Celestial Classic Movies for HK$21 per month (12-month contract) and Celestial Asia Movies for HK$42 per month (12-month contract).
As a bonus, subscribers can get a Morisaki Wireless Headphone (valued at HK$288) or a J Cube Foldable Keyboard (valued at HK$268) by subscribing to Celestial Asia Movies for a minimum of 18 months (while stocks last).
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