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Celestial Pictures Strikes Strategic Alliance With Netmovie To Distribute Shaw Brothers Films Via 30,000 Internet Cafes In China |
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Hong Kong, 7 August 2008 ¨C Celestial Pictures has announced a strategic deal with Beijing Netmovie Co., Ltd. (Netmovie) to distribute 662 Shaw Brothers films through various cinema lines centered on VV8.com, such as China Internet Cafes Cinema Line, China Cyber Cinema Line, China Campus Cinema Line and China Domestic Cinema Line. The deal will also encompass 170 hours of original TV dramas from Celestial Pictures.
Netmovie, China¡¯s largest digital entertainment content provider, has licensed the rights to release Celestial¡¯s content via the Internet, IPTV, and mobile platforms in Mainland China.
An extensive range of Shaw Brothers films from the 1970s and `80s including The Kingdom And The Beauty, The 36th Chamber of Shaolin, Love In A Fallen City, and Love On Delivery, as well as TV dramas such as Empress Feng of the Northern Wei Dynasty and Survival will be available on Netmovie¡¯s proprietary online platform (www.vv8.com), reaching 30,000 internet cafes and potentially 90 million households across China.
¡°The partnership with Netmovie marks an important step forward for Celestial¡¯s Shaw Brothers distribution network in Mainland China,¡± said Terry Mak, Executive Vice President, Distribution & TV Networks of Celestial Pictures. ¡°With Netmovie¡¯s established network and quality content services, we look forward to introducing these timeless treasures and new TV dramas to millions of Chinese audience.¡±
The Co-CEO of Netmovie, Shao Yuanyuan says: ¡°The Netmovie insist on the strategy of authorized copy movie, now it is becoming the digital entertainment service provider that owns the most movie resources and channel resources in China. In mainland, it has a large number of audiences. Through this coopertation, the Netmovie will further promote the experience of customers, and further consolidate the leading position of Netmovie inside the market.¡± |
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